One company. Two tiers of mobile excellence.
We're a JEZI Group company. We design, build and service two complementary lines of smartphones — AllCall for everyday value, Reekoo for premium performance — under one roof, with one promise to our customers in Egypt.
Where You Can Find Us ?
The AllCall tier — Reliability meets affordability
Built for endurance. Loved for value. AllCall phones — Magic 60C, Magic 60 MAX, HERO 60C, HERO 60 PLUS, HERO 60 MAX — are tuned for the everyday user. Big batteries, expandable memory, and prices that respect what an Egyptian family can spend.
Use it for: WhatsApp, photos, social media, calls, light gaming, schoolwork.
Discover AllCall Mobiles
The Reekoo tier — Boundary-pushing excellence
Engineered for brilliance. Designed for passion. Reekoo phones — HERO 70, HERO 70 MAX, NOTE 60, NOTE 60 MAX, NOTE 70, NOTE 70 MAX — step up to MediaTek Helio G81 chips on the HERO 70 and NOTE 70 series and full FHD+ displays on selected models. The in-box experience is more premium too — tempered-glass screen protectors come standard.
Use it for: heavier multitasking, mobile gaming, content viewing, users who care about chip choice and display sharpness.
Discover Reekoo Mobiles
JEZI Group was founded in June 2017 with a clear mission: become the most trusted smart-terminal provider for consumers in emerging markets. From day one, we built our business around mobile phones — high-quality, multi-brand devices designed for the regions that mainstream manufacturers often overlook. Today, our smartphones reach more than 22 countries across Europe, Southeast Asia, the Middle East and Africa. In Egypt, we operate as a single storefront with two product tiers — AllCall and Reekoo — supported by one local team.
Our mission
Our missionaKeep creating and surpassing
Quality and experience aren't features we add on ... they're the bar we set at the start. Every phone we make goes through strict inspections at every stage, from initial design to final production. Whether it sits in the AllCall tier or the Reekoo tier, the same QC framework applies. We integrate lean-manufacturing concepts into the entire production process: anti-fall experiments, durability tests, battery safety, display and sensor calibration ... all aligned with international quality standards.
Our vision
Expanding horizons. Enabling every connection.
We have always centred our company on consumers in emerging markets — paying attention to needs that are often overlooked, so that as many people as possible can enjoy the better life that technology and innovation make possible. Having two tiers under one roof is part of how we deliver on that. Customers shouldn't have to choose between "affordable" and "good" — and they shouldn't have to leave their preferred shop to step up when they're ready.